Profile done

I finished our social technographics profile yesterday. The results surprised me, but in a different way than they were surprising me the other day.

Survey Recipients: 631			Responses: 227… (36%)
Category	Respondents	Percentage	U.S. Norm	Index
Creators	51	22.5%	21%	107
Critics	70	30.8%	37%	83
Collectors	54	23.8%	19%	125
Joiners	81	35.7%	35%	102
Spectators	183	80.6%	69%	117
Inactives	37	16.3%	25%	65

Two things jumped out at me. One is the low level of Inactives. I thought for sure that number would be above the U.S. average. The other is the high level of Collectors. I have no idea where that comes from, and may have to do a deeper dive to determine why the number is 25% higher than the national average. On the other hand, 23.8% still isn't very high.

Another interesting result from the survey was the response to the question "Have you ever contributed to or edited a wiki?" Not a single person answered yes.