Profiling update

I took a brief look at the raw results from our internal social technographics survey yesterday. The results are not what I expected, but in retrospect I suppose they make sense. At first glance it appears that while we have an large population of spectators within the organization, the population of creators is extremely small. However, the population of joiners is also pretty high - almost as high as the spectator population.

Next week I am going to do a deeper analysis of the results and write up an internal white paper on my findings. I anticipate that these first impressions will hold true upon taking a closer look. My biggest concern is that we may have to drastically rethink our approach if those results are accurate.